Asif Saleem Mitha
Director Marketing
Asif Saleem Mitha is a seasoned journalist and marketing expert with more than 25 years of professional experience in the United Kingdom. Known for his sharp analytical skills and insightful storytelling, he has built a reputation for delivering compelling content across print, digital, and broadcast platforms. His extensive background in marketing has enabled him to blend creative strategy with industry knowledge, helping brands connect with audiences in meaningful and effective ways. Throughout his career, Asif has remained committed to integrity, innovation, and excellence—qualities that continue to define his work today.
Shaukat Darv
CEO Media Linke
Shaukat Dar — A Voice for Positive Change
From his student life, Shaukat Dar has always been an advocate for positive change. In educated and progressive societies, journalism has long been considered the primary medium for highlighting social issues and driving meaningful improvement. With this belief, Shaukat Dar began his journey in the field of media and communication.
He started his career as an In-Charge at Pakistan’s first private radio station, FM 100. He later contributed his services to Shaheen Television. After moving to the UK, he became the Bureau Chief of Britain’s first community TV channel, DM London. He continued his professional journey with Dunya News and SAMAA TV, and is now serving as the Bureau Chief of DM English in London.
Shaukat Dar aims to see the Asian community progress and succeed. With this vision, he partnered with renowned journalist Asif Saleem Mitha to establish the Media Linker Marketing Company—a platform designed to provide high-quality marketing services at the lowest possible cost, ensuring that businesses can effectively promote their products and achieve growth.